Report of coca cola marketing analysis marketing essay. Analysis of marketing strategy of coca cola and pepsico. This report looks at various marketing techniques used by coca cola to become one of the best known brands of the world. The mission of the coca cola business, pro e pdf born 128 years ago in. Coca cola coke report essay example topics and well. Project report on coca cola submitted by jignesh sunil sanghvi 1st sem mba vtu submitted to prof. Dec 23, 20 coca cola company project report mba 1st year 1. Pdf marketing management project on coca cola mian. Coca cola international strategic management project report discusses about internal factor evaluation matrix ife of coca cola co, swot analysis of coca cola company, internal factor evaluation matrix ife of coca cola co.
Project report on coca cola pdf coca cola the coca. Coca cola international strategic management project report. Besides the popular cocacola and coke brands the business uses more than 500 brands in over 200 countries or areas and serves 1. Find out how the cocacola company is achieving sustainability goals around water stewardship, packaging and more. The marketing functions mainly include the marketing mix i. Reshma lecturer mba vtu dayananda sagar college of engineering department of management studies bangalore acknowledgement the satisfaction of having completed my project would be incomplete without mentioning the people who made it possible and whose constant guidance has helped me. Background and history cocacolas history dates back to the late 1800s when atlanta pharmacist john pemberton mixed caramelcolored syrup with carbonated water to come up with a drink that many people at the time thought was different than anything theyve ever had. Reshma lecturer mba vtu dayananda sagar college of engineering department of management studies bangalore acknowledgement the satisfaction of having completed my project would be incomplete without mentioning the people who made it possible and. The cocacola company has always placed high value on good citizenship.
John stith pemberton invented coca cola in 1886 and the company was formed in 1892. John stith pemberton, a local pharmacist produced the drink. Doc project report marketing management product strategy. Pemberton, coca cola was first offered as a fountain beverage at pharmacy by mixing coca cola syrup with carbonate water coca cola was patented by in 1887, registered as a trade mark in 1893 and by 1895 it was being sold in every state. Search and upload all types of internship report of coca cola beverages projects for mbas on. The international empire of coca cola spans more than 200 countries. Objectives of cocacola, and pepsi are reflected in their marketing strategy. It mainly deals in manufacturing and selling of non alcoholic beverage. The business of the company in middle east during the period of 1968 to 1991 as it was boycotted by the arab league, 2015.
Later, when asa candler talented businessman bought cocacola, whose marketing tactics led cokes dominance on the world market in freshwater during the 20th century was thinking of the transformation americas image of coca cola. Guidance and reporting for employees the coca cola company, human rights. Project on marketing strategies of coca cola slideshare. The company has its headquarters in atlanta, georgia. By contract with the cocacola company or its local subsidiaries, local businesses are authorized to bottle and sell company soft drinks within certain territorial boundaries and under conditions that ensure the highest standards of quality and uniformity. The report also tries to forecast some of the future strategies that may be adopted by them and impact in their growth. Pdf on feb 1, 2019, naama al tunaiji and others published coca cola strategy project find, read and cite all the research you need on researchgate. The author, whose is declared on the title page of this work, has granted to simon fraser university the right to lend this thesis, project or extended essay. Download as doc, pdf, txt or read online from scribd. Find out how the coca cola company is achieving sustainability goals around water stewardship, packaging and more. Coca cola is one of the most leading company in soft drink beverage industry.
Marketing strategy of coca cola coca cola strategy. Marketing history market research in the beginning. Coca cola market plan and market research free essays, term. Coca cola is one of the two leading brands in the soda industry and the largest brand of nonalcoholic beverages in the world. An example for such successful implementation of marketing strategy is coca cola. Tcccs annual report indicates that it constantly has new. Mba marketing project report customer satisfaction towards. Introduction assessing the consumer behavior has always been a tricky matter for a marketer and whenever a company fails in its pursuit of excellence, it goes in retrospective to search for the reasons for failure and the first reason which appears on top of the list is consumer behavior. It all started years ago, in 1886, when a confederate colonel in the civil war, john pemberton, wanted to create his own version of coca wine cola with alcohol and cocaine and sent his nephew lewis newman to conduct a market research with the samples to a local pharmacy jacobs pharmacy. Coca cola company report introduction coca cola is an american multinational company. It also has got sugar by which continuous drinking of cocacola may cause health problems.
An internal leader to spearhead the project a team of key creative experts representing all. An enterprise desk research report on submitted in partial fulfillment of the requirements for the degree of master of business administration to by name of students 12345 prn no. This is a research report on internship report of coca cola beverages by rajesh sekar in internship reports category. Coca cola marketing analysis project report discusses about analysis of coca cola brand, cocacolas 2020 vision cocacola and strengths, weaknesses, threats and opportunities of coca cola. Environmental analysis pest analysis is valuable while analyzing external environment where a business is conducted. Pdf summer training project report marketing strategies. Search and upload all types of project report of coca cola projects for mbas on. Analysis of images and words used in coca cola marketing campaigns has identified that these marketing efforts aim to communicate three types of messages. Project report on cocacola company and study of customer preference for cocacola brands with reference to cocacola india this report has been prepared with a specific purpose in mind. Coca cola has to be in accordance with the british laws and regulations when takes various marketing activities to achieve better development in the uk. Mbabba final marketing project report on customer satisfaction of hcl technologies limited awareness of products of hcl technologies, sales promotional activities of hcl, project on consumer perception, market performance, impact of brand advertisement. Internship report of coca cola beverages by rajesh sekar in. Coca cola marketing analysis project report discusses about analysis of coca cola brand, cocacolas 2020 vision cocacola and. Firstly, coca cola marketing initiatives aim to communicate a message that this drink is a best solution to satisfy the thirst.
At the heart of business is a mission statement called the cocacola promise the cocacola company exists to benefit and refresh everyone that it touches. Magazine ads, online internet and various social media have also been used as publishing for coca cola marketing. Project report on cocacola free download as word doc. The report also comprises analysis of coca colas marketing strategy and companys approach towards corporate social responsibility csr. Coca cola has been struggling to venture into the arab world. Cocacola is the worlds biggest softdrink company which manufactures and markets nonalcoholic drink focuses and syrups. Research on coca colapepsi soft drink, project on role of advertising effectiveness on consumers mba project report, most popular slogan, sales of coca cola cold drinks, brands of pepsi, sales of pepsi cold drinks, effective media of advertisement. Being addicted to cocacola also is a health problem, because drinking of cocacola daily has an effect on your body after few years. It contributes to the highest sales of soft drinks globally. A local service office, cocacola pakistan, focuses on marketing the companys brands locally. In india, buttermilk, widely known as chaas is known to be the liquid leftover after extracting butter from churned curd. The strategies of 4ps of marketing by that company on the product and strategies of maintaining profitable and. Project report on marketing strategies of coca cola submitted by acknowledgements. Pemberton, an atlanta pharmacist, when he tried to.
This gives coca cola a local presence, and obviously minimizes transportation costs. Coca cola spends a good portion of its ad budget on television advertising. Internship report of coca cola beverages by rajesh sekar. Sep 08, 2018 bcg matrix in the marketing strategy of coca cola. The way the american people understand that time coke coca cola is an oral medication. Theoretical framework a product which was destined to become the worlds biggest brand, cocacola was first made in atlanta, georgia, on may 8, 1886, when dr. The financial report of coca cola company of the year 2009 and 2000 along with the. Traditional and social media marketing comparison case. Summer internship report on coca cola filetype pdf a summer internship project free download as word doc. Analysis of market share pepsi cola verses coca cola. Cocacola designs a contentbased marketing strategy to drive consumer conversations, inspire purchases, and. Project report on cocacola coca cola the coca cola company. Project report on coca cola marketing mix slideshare. This can bring more advantages and opportunities to coca cola.
Dec 11, 2015 on may 8, 2011 coca cola celebrated its 125 anniversary. Project report oncoca cola companyand studyofcustomerpreference for cocacola brands witerence to cocacola india. The cocacola company bachelors thesis in international business 74 pages, 1 page of appendices autumn 20 abstract the purpose of this thesis is to examine traditional medias content, history. Prashant m who took our project seriously and kept check on. In 2002, coca cola launched the campaign thanda matlab coca cola which skyrocketed the brand to make it indias favorite softdrink brand.
Coca cola marketing analysis project report swot analysis. Coca cola marketing analysis project report discusses about analysis of coca cola brand, coca cola s 2020 vision coca cola and strengths, weaknesses, threats and opportunities of coca cola. Pdf as a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united states. Introduction marketing strategy is a longterm, forwardlooking approach to planning with the fundamental goal. To study how the finance department of hindustan cocacola marketing company works. The cocacola bottlingcompanycoke stock dipped byfivedollars on.
This is a research report on project report of coca cola by vikas gupta in marketing category. The first part of the study takes us through the present state of affairs of the beverage industry and coca. Marketing research specifies the information required to address these issues. By mian badshah in marketing management perspective, the 4 ps application in a company and swot and pest analysis. The company has a large product portfolio of sparkling and still beverages. Jul 24, 20 1 project report on marketing mix coca cola forfullprojectcopycontact9998778903orvisit. Coke in india despite the formidable track of its parent cocacola company. Start writing about coca cola marketing plan pdf with this example essay. This report contains application of swot, pestel, porters five forces and valuechain analytical frameworks towards the case study of coca cola company. It outlines the history and current scenario of the cocacola company globally and locally.
Pdf on feb 1, 2019, naama al tunaiji and others published coca. I would like to express my sincere gratitude to missmr. I am pleased to report that even as we transformed many aspects of our business, our approach of creating value for all of our stakeholders continued. The mission of the cocacola business, pro e pdf born 128 years ago in. Project report marketing management product strategy of coca cola. It uses polar bear figures and a message of nostalgia and tradition as part of its branding over time. Project report on coca cola pdf coca cola the coca cola. Upcountry market under the guidance of name of guide. Best practice guidebook creating brand value through. Project report on cocacola company and study of customer preference for cocacola brands with reference to cocacola india project report on cocacola company submitted by. Project report on cold drinks coca cola, pepsi cold drink.
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